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The Marketing Design

The Marketing Design is a digital marketing consultancy based in Kalamazoo, Southwest Michigan. I believe in innovative digital marketing strategies specializing in search engine optimization (SEO) and search engine marketing (SEM). I am committed to increasing online traffic, exposure, sales and conversions resulting from quality content marketing, pay per click (PPC) advertising, online video and display advertising, e-commerce optimization and website analytics management.


Search Engine Optimization

SEO has evolved so much since the early days. Tactics have surely changed but the bottom line is still to deliver relevant, organic traffic to websites for a high return on investment.

Search Engine Marketing

SEM includes pay-per-click (PPC) advertising across all popular search engines in cooperation with organic search marketing to deliver the most cost-effective and conversion optimized traffic.

Content Marketing

Content marketing has, in many ways, become a core activity for successful internet marketing. The key is to provide content that users deem useful and help them accomplish their goals.

Analytics & Data Visualization

Evaluating website and marketing analytics is difficult and time-consuming. I deliver concise reporting with intuitive visualizations giving stakeholders KPIs and action steps towards improvement.


Results for National & Global Brands

I currently work full-time managing Digital Search Marketing for Whirlpool Corporation and their portfolio of brands. My primary focus is U.S. and North American business including the trusted brands: Whirlpool, Maytag, KitchenAid, Jenn-Air, Amana and Gladiator.

In previous agency roles I have managed e-commerce search engine optimization, search engine marketing and online advertising for MillerCoors family of brands, Kellogg’s, Campbell’s, Case IH, American Heart Association, Autism Speaks, Car and Driver, Road & Track, Lotus/Biscoff, USA Hockey and US Lacrosse.

Given my demanding responsibilities at Whirlpool Corporation, a fortune 500 company and the number one major appliance manufacturer in the world, digital marketing consultation work is not an essential focal point for my current scope. That being said, I relish the opportunity to network with local and national business owners, marketing managers and directors. I love to learn about current difficulties and opportunities in various markets and if your digital marketing needs are out of my scope I may be able to help direct you to other marketing professionals.

I also love to share digital marketing knowledge to help teach and empower small business owners and marketing professionals and grow the digital marketing industry as a whole. Visit my blog to learn more about current industry trends and search marketing insights and tutorials.

When I do have the honor for consultations, I work with small to mid-size business from Kalamazoo, greater Western Michigan and nationwide to improve their website search engine rankings, conversion rate optimization and overall marketing campaigns. I have the proven ability to reach return on investment (ROI) and revenue goals by exceeding projections year after year through organic and paid digital marketing efforts.


SEO Kalamazoo (Search Engine Optimization)

I help global brands navigate through complicated site architectures and technical optimizations to ensure their websites are easily accessible to search engines, rank high for relevant keywords and provide value to users. With SEO consultations, I will not only work on a personal level with your organization, but if your company is focused on local business I ensure your website and internet marketing efforts are optimized correctly for local SEO – a much different animal than SEO for a nationwide or global scale.


SEM (Search Engine Marketing)

The main focus for SEM, or search engine marketing, is paid search advertising–or more commonly known as PPC or pay-per-click advertising–but this has really become out-dated terminology. While most search ads are still charged per click the options and functionality available are extremely complex. The paid search products that will be most effective for your brand depend greatly on your industry, budget and goals. Much like SEO, the SEM landscape has changed dramatically over the last few years. I believe a successful paid search strategy must coincide with your organic search strategy to eliminate cannibalization and ensure you are targeting customers at the right time, device, location and at the right stage of the consumer decision journey.


Digital & Internet Marketing

I provide internet marketing consultations using search engine marketing (SEM), search engine optimization (SEO), pay per click advertising (PPC), online video and display advertising, content and inbound marketing to deliver relevant, converting traffic to websites for a high ROI.


Web Design & Development

I provide web development with simple, effective web design and user experience, e-commerce management, website analytics, blog design and website hosting. I don’t believe in giving customers a greatly designed website. I believe in giving them a greatly designed website on a robust and stable platform built from the ground up with proper optimization in mind. I don’t just hand you the keys and send you on your way, I ensure your website will be successful and bring you results.


Graphic Design

Though no longer a main focus of mine I have provided graphic design services for over 13 years. I’ve produced stunningly professional design for logos, advertisements, packaging, merchandising, trade show displays and more.