I also love to share digital marketing knowledge to help teach and empower small business owners and marketing professionals and grow the digital marketing industry as a whole. Visit my blog to learn more about current industry trends and search marketing insights and tutorials.
SEARCH ENGINE OPTIMIZATION
SEO has evolved so much since the early days. Tactics have surely changed but the bottom line is still to deliver relevant, organic traffic to websites for a high return on investment.
SEARCH ENGINE MARKETING
SEM includes pay-per-click (PPC) and display advertising in cooperation with organic search marketing to deliver the most cost-effective and conversion optimized traffic.
Content marketing has, in many ways, become a core activity for successful internet marketing. The key is to provide content that users deem useful and help them accomplish their goals.
ANALYTICS + VISUALIZATION
Evaluating website and marketing analytics is difficult and time-consuming. I deliver concise reporting with intuitive visualizations giving stakeholders KPIs and action steps towards improvement.
I currently work full-time managing Digital Search Marketing for Whirlpool Corporation and their portfolio of brands. My primary focus is U.S. and North American business including the trusted brands: Whirlpool, Maytag, KitchenAid, Jenn-Air, Amana and Gladiator.
In previous agency roles I have managed e-commerce search engine optimization, search engine marketing and online advertising for MillerCoors family of brands, Kellogg’s, Campbell’s, Case IH, American Heart Association, Autism Speaks, Car and Driver, Road & Track, Lotus/Biscoff, USA Hockey and US Lacrosse.
Given my demanding responsibilities at Whirlpool Corporation, a fortune 500 company and the number one major appliance manufacturer in the world, digital marketing consultation work is not an essential focal point for my current scope. That being said, I relish the opportunity to network with local and national business owners, marketing managers and directors. I love to learn about current difficulties and opportunities in various markets and if your digital marketing needs are out of my scope I may be able to help direct you to other marketing professionals.
When I do have the honor for consultations, I work with small to mid-size business from Kalamazoo, greater Western Michigan and nationwide to improve their website search engine rankings, conversion rate optimization and overall marketing campaigns. I have the proven ability to reach return on investment (ROI) and revenue goals by exceeding projections year after year through organic and paid digital marketing efforts.
SEARCH ENGINE OPTIMIZATION
SEARCH ENGINE MARKETING
INBOUND + CONTENT MARKETING
DIGITAL MARKETING + MEDIA
Internet Marketing Blog
How mobile search optimization in 2017 is presenting new opportunities to reach consumers and modifying search optimization strategies. A mobile-first strategy isn’t just about design and user experience anymore. We should be making mobile a priority throughout all digital strategies, with mobile search optimization a key pillar for success. Finally… The Year of Mobile “Internal Google Read more about Mobile Search Optimization 2017: 5 Steps to Win Mobile SEO[…]
For us data nerds scouring over Google Analytics Ecommerce Reports can actually be exciting. Especially when you find interesting data reporting success, or giving you insight into possible issues. But let’s face it, aside from standard reporting for clients, or forbid an emergency because goals haven’t hit their mark, digging into analytics for each website Read more about 3 Google Analytics Ecommerce Reports You Need to View First[…]
You have a meeting with the CEO. He wants to know how well the money tossed into paid online advertising is working. You – “Well, ah, our Return On Ad Spend is 100%.” CEO – “Great! Keep up the good work. Lets double the budget and give you raise.” Sounds great right? Yes, it does Read more about ROAS vs ROI – AdWords & Analytics[…]
There was a recent Google AdWords Hangout, “Improve AdWords with Google Analytics Data,” that discussed three reports in Google Analytics and how they can be used to improve your AdWords PPC performance. Two of the concepts were fairly basic and straightforward, though still missed some key information I thought would really help Advertisers out. These two concepts looked Read more about Analytics Location Report to Improve Your AdWords Performance[…]
Google Take Action Campaign Google Take Action, a campaign towards a free and open internet, was recently launched. I completely agree and believe the internet should be a free and open environment. It’s the duty of large Internet-based companies with lots of resources to do their part and fight for the Internet to be free Read more about Google Take Action for Free Internet, Search Giant Living by Creed?[…]
There has been a recent Google Alerts update. For those not familiar with Google Alerts they are email updates of the latest relevant Google results (web, news, etc.) based on your chosen queries. I received the update on one of my weekly Google Alerts on January 18th, 2014. Not sure if this was the exact day Read more about Google Alerts Update[…]
Biz Stone (co-founder of Twitter) is definitely a smart guy, a great thinker and knows how to produce a successful startup. However I just don’t see his new venture Jelly making a profound impact. Jelly is a social search app that lets you share photos with your social network (and extended network) and ask them to Read more about Jelly: 5 Reasons App May Not Have a Backbone[…]
If you used Google Reader for an RSS reader its a safe bet to assume you realize they shut down the service back in July. If you were like me you just couldn’t understand why Google would do such a thing. Then you remembered, It’s Google, I don’t understand a lot of the decisions they Read more about Feedly Pro, Free![…]
The questions I ask myself when a new update is available, or even a new piece of hardware, or tool for that matter, are: What are the changes with the update? How will these changes improve my usage / Is it worth the update? How will this update effect my hardware / software / system? Read more about iOS7 Upgrade: Changes, Worth it?[…]
For this inaugural post I wanted to incorporate a couple topics that currently form a base for this company – Marketing and Kalamazoo (of course with many more themes branching from this base). I thought what a better way to show my appreciation for, and learn more about, both an art and a city that Read more about Kalamazoo Marketing: A History[…]