Digital marketing, media and advertising blog including SEO, SEM and programmatic display and video.
Maximizing your productivity, whether personally, professionally, or on specific projects, is not easy. But like most things if you put the right plan in place and build a routine (that will eventually turn into habits) you can use the following time management tips and goal setting to get organized and reach your maximum output for Read more about Time Management Skills to Get Organized and Maximize Productivity[…]
Microsoft-Verizon Media Deal – Bing Exclusively Serve Yahoo & AOL Ads Microsoft and Verizon announced an update to the partnership that has long existed in various iterations between Yahoo, AOL and Bing search ad networks. Verizon-owned Yahoo and AOL are under the umbrella of Verizon Media Group, formerly known as Oath. Microsoft and Yahoo have had Read more about Digital Marketing Download: February 2019[…]
Google Zero Clicks Rise, Organic CTR Trending Down, Still Majority of Clicks over Paid A recent post from Rand Riskfin on SparkToro digs into new data from Jumpshot that reveals a rise in Google searches resulting in ZERO clicks over the last two years–specifically on mobile. Mobile “zero click” searches have grown 11% while desktop Read more about Digital Marketing Download: December 2018[…]
What is Voice Search SEO? Voice search is simply to use your voice to perform actions on the web. Most people were first introduced to searching by voice on Apple’s personal assistant app, Siri. Much has changed since then. Siri is still a major player in voice enabled search but there are now several more applications Read more about Voice Search SEO 2018 – 4 Steps to Win Voice Search Optimization[…]
How mobile search optimization in 2017 is presenting new opportunities to reach consumers and modifying search optimization strategies. A mobile-first strategy isn’t just about design and user experience anymore. We should be making mobile a priority throughout all digital strategies, with mobile search optimization a key pillar for success. Finally… The Year of Mobile “Internal Google data, for Read more about Mobile Search Optimization 2017: 5 Steps to Win Mobile SEO[…]
For us data nerds scouring over Google Analytics Ecommerce Reports can actually be exciting. Especially when you find interesting data reporting success, or giving you insight into possible issues. But let’s face it, aside from standard reporting for clients, or forbid an emergency because goals haven’t hit their mark, digging into analytics for each website Read more about 3 Google Analytics Ecommerce Reports You Need to View First[…]
You have a meeting with the CEO. He wants to know how well the money tossed into paid online advertising is working. You – “Well, ah, our Return On Ad Spend is 100%.” CEO – “Great! Keep up the good work. Lets double the budget and give you raise.” Sounds great right? Yes, it does Read more about ROAS vs ROI – AdWords & Analytics[…]
There was a recent Google AdWords Hangout, “Improve AdWords with Google Analytics Data,” that discussed three reports in Google Analytics and how they can be used to improve your AdWords PPC performance. Two of the concepts were fairly basic and straightforward, though still missed some key information I thought would really help Advertisers out. These two concepts looked Read more about Analytics Location Report to Improve Your AdWords Performance[…]
Google Take Action Campaign Google Take Action, a campaign towards a free and open internet, was recently launched. I completely agree and believe the internet should be a free and open environment. It’s the duty of large Internet-based companies with lots of resources to do their part and fight for the Internet to be Read more about Google Take Action for Free Internet, Search Giant Living by Creed?[…]
There has been a recent Google Alerts update. For those not familiar with Google Alerts they are email updates of the latest relevant Google results (web, news, etc.) based on your chosen queries. I received the update on one of my weekly Google Alerts on January 18th, 2014. Not sure if this was the exact day Read more about Google Alerts Update[…]