roas vs roi

ROAS vs ROI – AdWords & Analytics

You have a meeting with the CEO. He wants to know how well the money tossed into paid online advertising is working. You – “Well, ah, our Return On Ad Spend is 100%.” CEO – “Great! Keep up the good work. Lets double the budget and give you raise.” Sounds great right? Yes, it does Read more about ROAS vs ROI – AdWords & Analytics[…]

Analytics Location Report to Improve AdWords Performance

Analytics Location Report to Improve Your AdWords Performance

There was a recent Google AdWords Hangout, “Improve AdWords with Google Analytics Data,” that discussed three reports in Google Analytics and how they can be used to improve your AdWords PPC performance. Two of the concepts were fairly basic and straightforward, though still missed some key information I thought would really help Advertisers out. These two concepts looked Read more about Analytics Location Report to Improve Your AdWords Performance[…]

Google Take Action

Google Take Action for Free Internet, Search Giant Living by Creed?

Google Take Action Campaign Google Take Action, a campaign towards a free and open internet, was recently launched. I completely agree and believe the internet should be a free and open environment. It’s the duty of large Internet-based companies with lots of resources to do their part and fight for the Internet to be free Read more about Google Take Action for Free Internet, Search Giant Living by Creed?[…]