For us data nerds scouring over Google Analytics Ecommerce Reports can actually be exciting. Especially when you find interesting data reporting success, or giving you insight into possible issues. But let’s face it, aside from standard reporting for clients, or forbid an emergency because goals haven’t hit their mark, digging into analytics for each website Read more about 3 Google Analytics Ecommerce Reports You Need to View First[…]
You have a meeting with the CEO. He wants to know how well the money tossed into paid online advertising is working. You – “Well, ah, our Return On Ad Spend is 100%.” CEO – “Great! Keep up the good work. Lets double the budget and give you raise.” Sounds great right? Yes, it does Read more about ROAS vs ROI – AdWords & Analytics[…]
There was a recent Google AdWords Hangout, “Improve AdWords with Google Analytics Data,” that discussed three reports in Google Analytics and how they can be used to improve your AdWords PPC performance. Two of the concepts were fairly basic and straightforward, though still missed some key information I thought would really help Advertisers out. These two concepts looked Read more about Analytics Location Report to Improve Your AdWords Performance[…]