Digital Marketing and Media Download February 2019

Digital Marketing Download: February 2019

Microsoft-Verizon Media Deal – Bing Exclusively Serve Yahoo & AOL Ads Microsoft and Verizon announced an update to the partnership that has long existed in various iterations between Yahoo, AOL and Bing search ad networks. Verizon-owned Yahoo and AOL are under the umbrella of Verizon Media Group, formerly known as Oath. Microsoft and Yahoo have had Read more about Digital Marketing Download: February 2019[…]

analytics location report to improve google ads performance

Analytics Location Report to Improve Your AdWords Performance

There was a recent Google AdWords Hangout, “Improve AdWords with Google Analytics Data,” that discussed three reports in Google Analytics and how they can be used to improve your AdWords PPC performance. Two of the concepts were fairly basic and straightforward, though still missed some key information I thought would really help Advertisers out. These two concepts looked Read more about Analytics Location Report to Improve Your AdWords Performance[…]