THE MARKETING DESIGN

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Experience & Scope

Digital marketing success for national and global brands.

I currently work full-time as the Digital Brand Manager for Whirlpool Brand, America’s #1 Appliance Brand. My previous role at Whirlpool Corporation was managing Digital Search Marketing for their entire portfolio of brands with a primary focus on U.S. and North American business including the trusted brands: Whirlpool, Maytag, KitchenAid, JennAir, Amana, Gladiator and more.

In previous agency roles I have managed e-commerce search engine optimization, search engine marketing and online advertising for MillerCoors family of brands, Kellogg’s, Campbell’s, Case IH, American Heart Association, Autism Speaks, Car and Driver, Road & Track, Lotus/Biscoff, USA Hockey and US Lacrosse.

Given my demanding responsibilities at Whirlpool Corporation, a fortune 500 company and the number one major appliance manufacturer in the world, digital marketing consultation work is not an essential focal point for my current scope. That being said, I relish the opportunity to network with local and national business owners, marketing managers, directors and VPs. I love to learn about current difficulties and opportunities in various markets and if your digital marketing needs are out of my scope I may be able to help direct you to other marketing professionals.

When I do have the honor for consultations, I work with small to mid-size business from Kalamazoo, greater Western Michigan and nationwide to improve their website search engine rankings, conversion rate optimization and overall digital marketing and media campaigns. I have the proven ability to reach return on investment (ROI) and revenue goals by exceeding projections year after year through organic and paid digital marketing efforts.

  • Search Engine Optimization

  • Search Engine Marketing

  • Inbound and Content Marketing

  • Digital Marketing and Media

BRANDS I'VE HAD THE PRIVILEGE TO WORK ON

The Marketing Design is a digital marketing consultancy based in Kalamazoo, Southwest Michigan. I believe in innovative digital marketing strategies specializing in search engine optimization (SEO) and search engine marketing (SEM). I am committed to increasing online traffic, exposure, sales and conversions resulting from quality content marketing, pay per click (PPC) advertising, online video and display advertising, e-commerce optimization and website analytics management.

I also love to share digital marketing knowledge to help teach and empower small business owners and marketing professionals and grow the digital marketing industry as a whole. Visit my blog to learn more about current industry trends and search marketing insights and tutorials.

Search Engine Optimization (SEO)

SEO has evolved so much since the early days. Tactics have surely changed but the bottom line is still to deliver relevant, organic traffic to websites for a high return on investment.

Search Engine Marketing (SEM)

SEM includes pay-per-click (PPC) and native display advertising in cooperation with organic search marketing to deliver the most cost-effective and conversion optimized traffic.

Inbound & Content Marketing

Content marketing has, in many ways, become a core activity for successful internet marketing. The key is to provide content that users deem useful and help them accomplish their goals.

Data, Analytics & Visualization

Evaluating website and marketing analytics is difficult and time-consuming. I deliver concise reporting with intuitive visualizations giving stakeholders KPIs and action steps towards improvement.

DIGITAL MARKETING BLOG

Digital marketing, media and advertising blog including: SEO, SEM and programmatic display and video.