Microsoft-Verizon Media Deal – Bing Exclusively Serve Yahoo & AOL Ads Microsoft and Verizon announced an update to the partnership that has long existed in various iterations between Yahoo, AOL and Bing search ad networks. Verizon-owned Yahoo and AOL are under the umbrella of Verizon Media Group, formerly known as Oath. Microsoft and Yahoo have had Read more about Digital Marketing Download: February 2019[…]
Google Zero Clicks Rise, Organic CTR Trending Down, Still Majority of Clicks over Paid A recent post from Rand Riskfin on SparkToro digs into new data from Jumpshot that reveals a rise in Google searches resulting in ZERO clicks over the last two years–specifically on mobile. Mobile “zero click” searches have grown 11% while desktop Read more about Digital Marketing Download: December 2018[…]
You have a meeting with the CEO. He wants to know how well the money tossed into paid online advertising is working. You – “Well, ah, our Return On Ad Spend is 100%.” CEO – “Great! Keep up the good work. Lets double the budget and give you raise.” Sounds great right? Yes, it does Read more about ROAS vs ROI – AdWords & Analytics[…]
There was a recent Google AdWords Hangout, “Improve AdWords with Google Analytics Data,” that discussed three reports in Google Analytics and how they can be used to improve your AdWords PPC performance. Two of the concepts were fairly basic and straightforward, though still missed some key information I thought would really help Advertisers out. These two concepts looked Read more about Analytics Location Report to Improve Your AdWords Performance[…]
Google Take Action Campaign Google Take Action, a campaign towards a free and open internet, was recently launched. I completely agree and believe the internet should be a free and open environment. It’s the duty of large Internet-based companies with lots of resources to do their part and fight for the Internet to be Read more about Google Take Action for Free Internet, Search Giant Living by Creed?[…]