December 29, 2016

Internet Marketing

Internet marketing is composed of a number of activities and objectives with the ultimate goal of your website becoming more visible and attainable for users. Global Internet traffic will reach 1.3 zettabytes (1.3 trillion gigabytes) by 2016 – time to ensure you’re getting the most exposure for your website at the best value.

Since the Panda and Penguin updates to the Google algorithm over the past few years things have changed drastically for the majority of SEO and internet marketing. Google’s algorithm is continuously changing, meaning this pretty much guarantees that the quick win strategies that may have worked in the past will no longer work in the future. Thankfully The Marketing Design has always relied on proven white-hat SEO tactics and marketing strategies to improve website visibility.


Internet Marketing Goals

  • Visibility (Branding) – Sure you may be ranking number one in the search engine result pages for your specific brand name. If not, you should be, and we can help you with that. What we’re really talking about here is ranking high for the top keywords that truly define your brand. When users see you ranking highly for the keywords that define your products, industry or service, they will assume you are one of the top resources. SEO for branding is about ranking highly for keyword search terms that relate to the actual purpose of your website.
  • Website Traffic – Today’s online business environment is highly competitive, and you need great SEO to ensure targeted, high-quality traffic visits your website. Our goal here is to bring new prospects to your website from an audience who would not otherwise have been interested in, or perhaps even aware of, your products or business.
  • High ROI – Our most important goal is to help your website achieve its goals by generating sales, leads or advertising revenue. We do not just deliver traffic, but relevant traffic with a high chance of converting. A well designed internet marketing strategy can result in a very high return on investment when compared to other methods of marketing – often bringing a much higher ROI then traditional marketing media.

SEM – Search Engine Marketing

Search Engine Marketing (SEM) is the combination of SEO and PPC to increase website visibility. 89% of U.S. internet users search online before they make a purchase, even when the purchase is made at a local business. Good SEM ensures those internet users land on your website before they make that purchase.


SEO – Search Engine Optimization

Search Engine Optimization SEO

Dramatically increased this customer’s visits, unique visitors and pageviews for this year-over-year period.

Search Engine Optimization (SEO) is the process of affecting the visibility of a website or webpage in the organic search engine results pages (or natural or un-paid). Search engines today will drive dramatic quantities of focused traffic to your website, comprised of potential customers with the intent of accomplishing their research and purchasing goals. Businesses can earn significant revenues by leveraging the quantity and relevance of this traffic to their website for direct sales, customer acquisition, and branding.

Visibility in search engines will create an implied endorsement where searchers associate quality, relevance, and trustworthiness with sites that rank highly for their queries. The dramatic growth in the interaction between offline and online marketing necessitates investment by organizations of all kinds for a successful marketing strategy these days. Consumers are increasingly turning to the internet before making purchases and businesses cannot afford to ignore their customers’ needs as expressed through searches conducted on the major search engines.

SEO as a marketing channel ranks as one of the highest degrees of difficulty to perform, yet it also has the highest level of effectiveness. Organic search ranks as the #1 website traffic source for both traffic and conversions.

SEO Tactics

  • Content and User Experience
  • On-Page Optimization
  • Search Engine Accessibility
  • Site Architecture
  • Technical Issues
  • Internal Linking
  • Link Profile
  • Analytics

PPC – Pay Per Click Advertising

Pay Per Click Advertising

Increased Google AdWords visits 93.68% over previous year while still increasing CTR, RPC and greatly increasing ROI.

Pay Per Click Advertising (PPC) can bring in an enormous amount of visitors to your website and can be especially effective when you are starting a brand new website, entering a new industry, launching a new product or conducting research. However if you think just buying some popular keywords for your industry, tossing some words into a text ad and pointing it to your homepage will give you the desired results, you’re dead wrong, and you’d quickly spend a lot of wasted money in the process. PPC is very effective, but if not done right it can cost you a lot of money and fail big time. We have the experience to ensure your pay per click campaign is targeted and tested properly: giving you effective and efficient results.

PPC has become so much more than simple text ads showing up at the top of the search engine result pages. There are many complicated options today and not all will be right for your website. Text ads, images ads, video ads, product listing ads, display network ads, remarketing campaigns, quality scores, landing pages, campaign tracking, budgeting and bidding, and the list goes on. We are here to formulate the correct mix of advertisements that fit your business and your budget.

Should we invest in PPC?

  • North American online ad spending will grow nearly 14% annually from 2011-2016, eMarketer predicts. In 2012 online ad spending as $42.61 billion accounting for 23.3% of all advertising dollars. By 2016 it is predicted it will account for 31.4%.
  • U.S. Mobile Ad spending was $4.06 billion in 2012 with a 180% increase over 2011. A 77% increase is projected in 2013 to $7.19 billion.

Social Media Marketing

Social Marketing

Facebook Page like increase.

Social media marketing programs usually center on efforts to create content that attracts attention and encourages readers to share it with their social networks. A corporate message spreads from user to user and presumably resonates because it appears to come from a trusted, third-party source, as opposed to the brand or company itself. Hence, this form of marketing is driven by word-of-mouth, meaning it results in earned media rather than paid media.

Social media marketing can be a very tricky and time consuming medium. It is still so very new and sometimes hard to know exactly where you should focus your efforts and what brings the best return. There are so many popular social media sites out today each with unique values that may or may not correlate successfully to your business.

Social Networking

Increased this account’s Twitter followers almost 400% in just over a year.

The shear size of social media sites and the amount of time spent on them daily makes them an absolute necessity for almost any business today. Social signals are also growing fast as important factors in determining your search engine rankings. Social media marketing allows your business to build your brand and interact with your customers and prospects by asking questions, performing research, promoting products and services and receiving customer input. We can provide you with the professional design elements, interaction tools and advertising tactics to grow your follower base and ensure social marketing is a vital channel in your marketing mix.

  • In the U.S. 16 minutes out of every hour online was spent on social networking and forums in 2012, roughly 27% of all time spent on personal computers.
  • Nearly 90% of affluent consumers use social media.
  • Social media lead conversion rates are 13% higher than the average lead conversion rate (source: hubspot)
  • Social media produces almost double the marketing leads of trade shows, telemarketing, direct mail or PPC. (source: hubspot)
  • U.S. social ad revenues are projected to grow from $4.7 billion earned in 2012 to $11 billion in 2017, an $18.6 compound growth rate (CAGR).
  • U.S. social mobile ad revenues to grow to $2.2 billion by 2017, an increase of 29.9 percent from the $600 million social mobile ad revenue generated in 2012.

Content Marketing

Content marketing is any marketing format that involves the creation and sharing of media and publishing content in order to acquire customers. Content marketing’s basic premise is to provide some valuable information or entertainment – “content” – that stops short of a direct sales pitch or call to action, but which seeks to positively influence a customer in some way. This information can be presented in a variety of media, including news, video, white papers, ebooks, infographics, case studies, how-to’s, Q&A’s, photos, etc.

Content marketing has, in many ways, become a core activity for successful internet marketing. When you think about it, just as the search engines do, this is really the core function of the internet anyways. You provide content that users deem useful and help them accomplish their goals, whatever those goals may be. Which is why unique content is held in such high regard within the search engine’s algorithms and is so extremely import. Of course simply getting some content on a website just won’t cut it. Content marketing campaigns take lots of planning and expertise to execute and months, if not years, to complete.


Email Marketing

Email Marketing

Consistently stay above industry Open Rates and retain positive CLR.

We provide you with the best email marketing tools available today. We can help you setup your campaigns or provide complete email marketing management for your business. We help grow your email list and manage bounce and unsubscribe information so your emails get to the people who want them and your click through rates are high.

Do companies still use email marketing?

  • Email marketing is smart spending – a $40.56 ROI was reached for every $1 spent on email marketing in 2011 and $1.5 Billion was spent by U.S. companies on email marketing in 2012.
  • 68% of email users have acted on a marketing offer received by email in the last month.
  • Percentage of e-mails opened by device: 28% Smartphone, 17% Tablet, 55% Desktop/Laptop

Keyword Research and Development

Keyword research can be one of the most important aspects of a good internet marketing strategy providing a solid base and focus for your website. But if you haven’t done the proper research you could be focusing your strategy in the wrong area – costing you time and money and driving the wrong traffic, or no traffic at all, to your website. We have the keyword research experience to focus your website on attainable keywords that are meaningful to your business. Its also not just about the initial research for keywords, it takes the proper tools for ongoing management and evaluation of keywords to monitor changes in your market and ensure your getting the most return on your investment.


Analytics

We provide you with free daily, weekly or monthly web analytics that allow you to measure sales and conversions, but also give you fresh insights into how visitors use your site, how they arrived on your site, and how you can keep them coming back. We develop a unique set of Key Performance Indicators (KPIs) to ensure we are providing the most relevant reports for your business. Allowing you to efficiently review your website goals and focus on other aspects of your business. We help you understand which parts of your website are performing and which pages are most popular so you can create a better experience for your customers. Find out how many customers you’re attracting, how much you’re selling and how users are engaging with your site with a range of analysis features.


Inbound Marketing

Further inbound marketing tactics:

  • Content marketing through blogging, video, news articles, and copywriting
  • Search engine marketing through organic channels including local, mobile and vertical search
  • Social media marketing on platforms like Facebook, Twitter, Google+ and in forums
  • Community engagement, outreach and customer service
  • Building links and non-social external traffic referrals
  • Brand marketing to capitalize on direct traffic and branded search, including news and PR
  • User experience through design and interface improvements and page speed
  • Customer retention and lifecycle management
  • Conversion rate optimization
  • Research/White Papers, Infographics, Webinars, Document Sharing, Podcasting, Q+A Sites, Social Bookmarking, Forums