Microsoft-Verizon Media Deal – Bing Exclusively Serve Yahoo & AOL Ads Microsoft and Verizon announced an update to the partnership that has long existed in various iterations between Yahoo, AOL and Bing search ad networks. Verizon-owned Yahoo and AOL are under the umbrella of Verizon Media Group, formerly known as Oath. Microsoft and Yahoo have had Read more about Digital Marketing Download: February 2019[…]
Google Zero Clicks Rise, Organic CTR Trending Down, Still Majority of Clicks over Paid A recent post from Rand Riskfin on SparkToro digs into new data from Jumpshot that reveals a rise in Google searches resulting in ZERO clicks over the last two years–specifically on mobile. Mobile “zero click” searches have grown 11% while desktop Read more about Digital Marketing Download: December 2018[…]
For this inaugural post I wanted to incorporate a couple topics that currently form a base for this company – Marketing and Kalamazoo (of course with many more themes branching from this base). I thought what a better way to show my appreciation for, and learn more about, both an art and a city that Read more about Kalamazoo Marketing: A History[…]